Ikigai
AI for enterprise giant gets a brand revamp to match its potential
The Challenge
Amidst all the buzz around Gen AI LLM based companies, like Chat GPT, Google Bard, Jasper etc., there is a giant in the making called Ikigai. A MIT alumni brainchild, Ikigai, is a LGM (large graphical models) based AI SaaS company which has the potential to be a household name for enterprises thanks to their cutting edge analytics and forecasting solution and, what we think, is a unique strategic initiative - they’re building an ecosystem around their platform ALONG with their pipeline.
However, their branding, visual identity and assets did not personify this massive potential.
What we did
- brand revamp
- Presentation Deck
- Social Media and Digital Assets
This first step we took was to rationalize their color palette, which was using multiple primary colors, causing a visual clutter. The logo was cleaned up first - from a multicolor aged look to a sleek futuristic one.
Another important step was to define missing brand elements and making sure that they embodied Ikigai’s core services.
Blur effect: from ambiguity to clarity
Page turn: deeper insights
Since the marketing and sales team was constantly busy pitching to one prospect after the other, having a pitch deck that WOWs the target audience was a must. We designed a master presentation deck to do just that - a mix breakthtaking visuals with creative presentation of data.
Leveraging the newly defined brand elements of blur, page turnover, gradients and origami we created multiple variations of social media, datasheets, brochures and whitepaper templates to cover all marketing needs.
